Founded in Istanbul in 2016 by two female entrepreneurs, Fresh Scarfs offers a wide range of modern designs to meet all hijab and accessory needs for hijabi women. All products go through a long design and R&D process to ensure they are of the highest quality and functionality, specifically tailored to meet customer needs.

Just a year after its founding, Fresh Scarfs received its first 50,000 orders, quickly establishing itself in the industry. Thanks to its high-quality fabrics, trending patterns, and a wide range of colors appealing to all audiences, Fresh Scarfs rapidly became the number one brand in the Hijab & Scarf category in Turkey. In 2018, due to high customer demand, Fresh Scarfs opened its first store. Today, with five stores and over 140 wholesale locations, it has become a favorite brand for hijabi women across Turkey. In 2023, the brand expanded globally by launching Freshscarfs.co for its international operations based in Germany.

Committed to supporting hijabi women in taking active roles in all areas of society, Fresh Scarfs has provided employment to hundreds of women since its beginning and has become a staple in millions of women’s wardrobes. With this mission, Fresh Scarfs continues to grow with a loyal customer base and aims to be the number one brand not only in Turkey but also globally.